Velvet Menstrual Cup5× Sales in 45 Days via Performance Marketing.

The Challenge

Velvet is a menstrual health brand with a genuinely good product—but a niche, trust-sensitive category. With fewer than 200 sales on record and limited brand awareness, the challenge was clear: build credibility, connect with the right audience, and turn attention into consistent orders in an e-commerce space crowded with established players.

The Strategy

We built a full-funnel performance marketing system around Velvet's audience. Targeted campaigns surfaced the product to people actively searching for comfort and reliability, while a steady stream of relatable content created trust and removed the hesitation that holds first-time buyers back. Every rupee was tracked, tested, and optimised toward one thing: sales.

Execution

• Built a full-funnel performance marketing system around audience behavior
• Executed targeted campaigns for active searchers seeking reliability
• Created a steady stream of relatable content to build trust